Imagine a world where cultivated and plant-based meats are not only affordable but just as delicious and accessible as conventional meat. In this world, the demand for factory-farmed products plummets, ushering in a food system that's kinder to animals, people, and the planet.

This is one of the potential paths to beating factory farming, and at first glance, it seems like profit-driven companies should be able to make this vision a reality on their own. After all, the reason solar and wind energy are being rolled out at massive scale today is simple: There is a profit motive, and the economics work.

So why do alternative proteins need non-profit support?

Not long ago, I would have never imagined spending my free time protesting.. let alone for animal welfare.. and shrimp welfare Stranger still — it may have worked: Less than 100 days later, Tesco announced their first-ever welfare standards for crustaceans, including big wins for shrimp. What's there to be learned from my experience?

Cases of bird flu continue to rise. The disease has now been shown to have made the worrying jump from birds to humans, raising red flags among public health experts. We need to do everything we can to prevent this disease from worsening. Part of that effort means seriously examining how our food system is turning this dangerous disease into something akin to a ticking time bomb.

Maybe you’re considering—or have already decided—to cut down eating beef, given its outsized impact on climate change. If so, that's great! Not everyone is willing to take difficult steps to reduce their environmental footprint.

🚨 The bad news is, if you are not careful you might be doing more harm than good 🚨 In fact, if you replace beef with chicken (or fish, or other small animals), the final impact might not be as positive as you hoped...

Here’s something a lot of vegans don’t like to admit – almost all of them were meat eaters once. And many of them would have never imagined stopping.

Sure, for some people, going vegan was easy. They never really liked eating meat in the first place, or they grew up in a vegetarian or vegan household. But for many of us, it was hard.

That’s how it was for me. I wanted to share my experience. I want to say that if you are one of the nearly one quarter of people who are cutting down on their meat eating but struggle with the idea of never eating meat again – I get it. The good news is, changing what you eat is only one way to help tackle factory farming’s harms to people, our planet, and animals.

Factory farming is a food system that is destroying the planet, putting our health at risk, torturing animals and actually making it harder to feed the world.

Many people think that the only way to help factory farmed animals is to go vegan. But that isn’t true. There are plenty of things we can do to help these animals that have nothing to do with our diets.