Balance their meals with your ideals
Because a little petty protest never hurt anyone..
Welcome, friend 🙃
Maybe you have a special meat-eater in your life who talks down about vegans..
Maybe Grandma refuses to cook a plant-based option on holidays..
Or maybe your friend just won’t shut up about that burger joint down the street.
The point is, you’ve got someone in your life who could use a little diet karma.
With FarmKind’s Compassion Calculator, you can pay it forward on their behalf by doing as much to help animals as their meat consumption harms them.
Some might call it petty..
We call it “compassive aggressive”.
Click here to download a placard to share with them to let them know you’ve made a donation on their behalf
Offset their diet by making a donation using the calculator below
Compassion Calculator
It’s like carbon offsets but for diets! Do as much to fix factory farming as their diet contributes to it.
What is it for?
The fact is, not everyone is willing or able to cut meat and dairy out their diet right now. But almost all of us can give, even a little, to help. We’ve built a calculator to help people donate an amount to our expert-recommended charities that does as much good to fix factory farming as their diet contributes to it. It’s like carbon offsetting, but for your plate!
How do I use it?
- Choose a diet from the options (or toggle to ‘advanced’ to customize the calculation based on how much you eat different foods)
- See how many animals are impacted in producing your food
- We automatically calculate how much you’d need to donate to our expert-recommended charities to help animals enough to balance your diet
- Click 'Make a donation' to begin the donation process, if you'd like to do so.
Where does my donation go?
Donations through our Compassion Calculator are distributed to all six of the recommended charities in our Impact Fund. We've worked with expert charity evaluators to handpick charities that make a massive difference to help all of the types of animals that make up your diet. They help animals in a wide range of ways, like:
- Holding corporations accountable: Our charities have successfully pressured over 500 massive companies like Walmart, PepsiCo and KFC, to commit to phasing out some of the cruelest practices for farmed pigs and chickens, so that food production is kinder to animals.
- Increasing access to plant-based options: Our charities help universities, government bodies, workplaces and even prisons offer more plant-based options and vegetarian menu days, reducing their use of factory farmed products by 20-40%. By reducing the number of animals raised to produce our food, they prevent the harms they would experience on factory farms.
- Developing alternatives to factory farmed meat: Our charities are building a world where factory farming isn't needed to produce our food: They support scientists, businesses and policymakers to accelerate the development and adoption of plant-based and cell-cultured meat products.
Meet our recommended charities here.
Why should I trust you?
- We work with trusted partners: FarmKind collaborates with Every.org, a non-profit donation platform that has processed over $62,000,000 in donations and is trusted by over 5,000 US non-profits. This way you can be confident your donations will reach your chosen charities and be put to good use to help animals.
- We are independently funded: As a grant-funded non-profit, we don't take any cut from your donations – 100% goes to your chosen charities. Plus, none of the charities we recommend are paying us. This way, we have no financial incentives influencing our charity selections, guaranteeing unbiased, independent recommendations for donors like you.
- We’re backed by respected voices: FarmKind has been featured in reputable press outlets including Forbes. We're also endorsed by prominent figures like Rutger Bregman (historian and best-selling author of books like “Utopia for Realists”) and Peter Singer (professor and best-selling author of "The Life You Can Save.")
How do the calculations work?
Can I see how it works for myself?
We have written a short blog explaining in detail how our calculators work here (includes a link to the underlying calculations, which you can check for yourself)
How do you know how much it costs for the charities to help animals?
- We look at our recommend charities track record in the real world: Our calculations combine how many animals they have helped, what it cost them to achieve this, and how much each animal is helped (using estimates from independent animal welfare researchers).
- All our charities have also been vetted by Animal Charity Evaluators, who have recommended our charities for being among the most cost-effective ways to help factory farmed animals.
- Plus, to account for the inherent margin of error in such calculations, we have modelled conservatively so you can be confident that your donations do enough good for animals to balance the impact of your diet.
What about overhead costs?
Our charities have all been recommended because they are able to do the most to help animals per dollar they receive, rather than the money merely covering overhead costs without helping animals. The donation amounts suggested by the calculator are sufficient to both fund the charities' work helping animals and the overhead costs that go along with being a functional organization.
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In short, our calculator combines data on the average adult diet in the U.S, Canada, United Kingdom, Ireland, Australia and New Zealand with our recommended charities' estimated costs to help different animals. Learn more about where these numbers come from here (includes a link to the underlying calculations, which you can check for yourself). Keep in mind that there is a significant margin of error in these kinds of calculations, which we have accounted for by modelling conservatively.
When I go to donate, why does it say I'm helping so many more animals than are raised to produce my food?
All of our expert-recommended charities either significantly improve the lives of factory farmed animals, or reduce the number of animals that are factory farmed. The welfare improvements they achieve today make a massive difference, but they don't yet result in completely benign farming practices.
For example, chickens raised according to the Better Chicken Commitment (BCC) suffer roughly 50% less those raised with standard industry practices. This means your donation needs to cause two chickens to be raised in accordance with the BCC to help chickens as much as they're harmed when factory farmed.
Because of this, when you balance your diet through FarmKind, you are helping a far larger number of animals than contribute to your diet, giving each a smaller benefit than is commensurate with the harm of raising them.
Katherine’s petty protest story..
It was Christmas day with family and all the usual cheer and mild conflict. My mom asked to confirm once again that I wasn't drinking milk.... and wasn't I worried about my bone health. My dad chimed in about how good milk is for us, which prompted me to explain how the dairy industry works and how it has bamboozled us for decades, and you care about the wellbeing of sentient animals more than your desire to down a glass egg nog?!
Voices rose in a downward spiral of hard-headedness on both sides, with my dad ending with, '...and you've always been this way.' To him this meant stubborn — to me it meant principled. We couldn't agree to disagree, and at that moment I opened the FarmKind webpage and made a donation as a sort of penance on behalf of my family (unbeknownst to them).
I've since shared the FarmKind website with my parents (who are genuine animal lovers), and they've been impressed. I'm grateful that FarmKind can be diplomatic while also getting the job done for as many animals as possible.
Our work has been featured by..
Why fix factory farming?
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![Alicia Silverstone, Actress]()
"If you ever have a chance to meet a cow, pig, turkey, or goat, you will see that they are just as cute and funny as your dogs and cats and that they, too, want to live and feel love. They don't like pain."
Alicia Silverstone, Actress
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"FarmKind makes it possible for almost anyone to make a concrete difference towards a future food system that is sustainable for humanity and kind to animals"
Rutger Bregman, Best-selling Author
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“Technological advances, as well as the global desire for cheap meat, have turned this into an age of animal cruelty. But we can also see glimmers of how it might, one day, end… But that future is not assured. It must be created, and The Humane League, Good Food Institute [and others] are trying to do just that.”
Ezra Klein, New York Times
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“Factory farming is a really corporate system that’s pushing [real American farmers] out and creating a very inhumane way of creating our food. It’s also the number one contributor to pollution — more than cars. If you care about the environment you should care about factory farming and changing farming practices.”
Natalie Portman, Actress
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![Jane Goodall, Zoologist]()
"It's now proven that each animal, that the cow, pig, sheep, goat, rabbit, poultry or any other species used for food, is an individual, an individual capable of feeling depression, fear and pain. The conditions of animals in factory farms are unacceptable, crammed into tiny spaces, they're often treated with extreme cruelty."
Jane Goodall, Zoologist
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“By being both smart and kind we can end the suffering inflicted on billions of the most neglected individuals. I am eager and excited to see FarmKind make it even easier for people to contribute to a more hospitable world for all.”
Stien van der Ploeg, Animal Charity Evaluators
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![Peter Singer]()
“If you want to reduce the suffering of animals, then supporting organizations working to improve the lives of factory-farmed animals is the most effective way to do it. That's why I support FarmKind’s aim, to encourage more people to donate to highly effective charities addressing this issue. For animals, for people, and for the planet, ending factory farming is essential.”
Peter Singer, Author and Ethics Professor
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“I believe that donating to great organisations fighting against factory farming is the single most impactful thing an individual can do to reduce suffering in the world. FarmKind makes it easy for anyone to be a part of the solution, regardless of their diet.”
Marcus Daniell, Professional Tennis Player
"Last Christmas, I found myself in a heated debate with my family about the ethics of buying factory farmed meat. We just couldn't see eye-to-eye. Frustrated but determined, I decided to donate their cash gift to FarmKind. This way, they're supporting the fight against factory farming, whether they like it or not!